SaLes & Outreach

Sales is all about building relationships. Whether you're taking the time to market your organization on different platforms to build passive sales, or connecting with others to build them actively, it all starts with a good impression. 

Spending time to get to know each customer before cutting to business builds trust. You want to be on the same team. Every sale is a decision made by a human being. By connecting with them as such, potential customers are more likely to feel you will understand their needs. 

Although many share similarities, no two customers are the same. By asking questions and actively listening, you can determine if and how your relationship could benefit them. This also lets you preemptively consider the best proposition to make. 

You never know who might walk through the door or answer the phone.  Dealing with some people can make your day, while dealing with others can break it. There is a learning curve to navigating personalities, and it's best to manage expectations and allow for space to adapt to each one!

No two customers have the same financial situation, background, or values. Don't let your own impact how you believe others will perceive what you ask. 

Regardless of a successful sale, it is always best to end an interaction on a positive note. There may be opportunities to reconnect in the future, and people will remember how you made them feel.